Latest News

Tourism New Zealand appoints Whybin/TBWA/Tequila and Mindshare

The Clinic managed a comprehensive agency search for Tourism NZ. The brief was tough "We need an agency with offices in Sydney and Auckland that can provide no-line thinking and implementation across creative, media and digital. Seamless collaboration is vital".

Here's what Marketing Director, Justin Watson says of our involvement: "Colin came highly recommended and certainly delivered to his reputation. He ran a completely professional and painless process to search and select our new Australasian media, creative and digital agency partners. His knowledge and contacts in the industry, coupled with his thorough and consultative approach ensured we got the best result possible.  Ours was a complex pitch both from a requirements standpoint and also because of the transparency required, but Colin handled it expertly. On top of this he was a real pleasure to work with. I would certainly use him again and would highly recommend him."

Yellow appoints Principals for brand strategy transformation

Tourism New Zealand did indeed recommend The Clinic to NZ company, Yellow, who appointed Colin to assist with the search and appointment of brand strategy consultants, Principals. Director of Business Transformation at Yellow, Kellie Nathan, wrote "Colin, thank you very much for your input during the process - we appreciate your help."

Virgin Money appoints The Works

I have worked with many financial services clients and the challenge is always to find the right partner that doesn't have a conflicting client. Virgin Money has a highly entrepreneurial culture and it is a direct response client with strategic, creative and activation needs. The Clinic prepared the candidate list and managed the pitch process, culminating in appointment of independent agency, The Works. Virgin Money MD, Matt Baxby, said "We are confident we will work very well together. In The Works we have found an agency that has as much passion for building brands as we do. The Works' team was a big draw as direct access to senior creative thinkers allows nimble and effective brand development."

Virgin Money's Strategy Director, Greg Boyle, wrote: "Colin, good feedback from the guys on the pitch process. Similar feedback from the unsuccessful agencies who I spoke to yesterday. Thanks for your assistance in pushing this to a good outcome. Look forward to staying in touch."

NAB/MLC appoint Whybin TBWA to launch a new business division

The Clinic managed a comprehensive competitive review for the marketing team at NAB/MLC to find the best agency to launch a new e-business division, details of which are confidential. This was one of the smoothest pitches I have had the pleasure of being involved in. A great example of 'best practice' with a terrific outcome. Scott Graham, GM Marketing at MLC, comments "You should use Colin Wilson-Brown for your agency search. He runs a tight process devoid of bias and delivers results. And he's a nice guy to do business with into the bargain".

The Clinic helps build Brand Australia

Austrade has appointed Colin to help with the pitch process for Building Brand Australia, an initiative launched by the Minister for Trade, the Hon. Simon Crean MP.

Building Brand Australia will aim to capture the energy and vibrancy of contemporary Australia and present it to the world.

"The new Brand project is about selling Australia to the world," Mr Crean said. "We need a cohesive brand that captures the essence of Australia and underscores the quality of all that we have to offer in sectors such as trade, investment and education." "We must find a better way to define our identity, and brand it." "Building Brand Australia will deliver a boost for Australia's global image."

This will be an exciting challenge for the successful candidate in the tender process.

Publications