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The Clinic helps build Brand Australia

Austrade has appointed Colin to help with the pitch process for Building Brand Australia, an initiative launched by the Minister for Trade, the Hon. Simon Crean MP.

Building Brand Australia will aim to capture the energy and vibrancy of contemporary Australia and present it to the world.

"The new Brand project is about selling Australia to the world," Mr Crean said. "We need a cohesive brand that captures the essence of Australia and underscores the quality of all that we have to offer in sectors such as trade, investment and education." "We must find a better way to define our identity, and brand it." "Building Brand Australia will deliver a boost for Australia's global image."

This will be an exciting challenge for the successful candidate in the tender process.

Blackmores choose Ogilvy

The Clinic has helped iconic Australian health care company, Blackmore's, complete a thorough review of its future marketing communications needs, leading to the appointment of Singleton Ogilvy & Mather as it's new agency. Sue Moore (Director Products, Development and Innovation) paid The Clinic a nice compliment "Colin, I can't thank you enough for your help. You've been fantastic to work with and given great advice..... thank you for everything."

Horticulture Australia picks Ikon

Colin managed a media agency review for Horticulture Australia Limited which led to the appointment of Ikon Communications. David Chenu, Marketing Director, says "Ikon have been very professional - terrific detail, smart insights, well presented, great strategy & good collaboration. I'm a very happy client."

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