Latest News

The Clinic helps build Brand Australia

Austrade has appointed Colin to help with the pitch process for Building Brand Australia, an initiative launched by the Minister for Trade, the Hon. Simon Crean MP.

Building Brand Australia will aim to capture the energy and vibrancy of contemporary Australia and present it to the world.

"The new Brand project is about selling Australia to the world," Mr Crean said. "We need a cohesive brand that captures the essence of Australia and underscores the quality of all that we have to offer in sectors such as trade, investment and education." "We must find a better way to define our identity, and brand it." "Building Brand Australia will deliver a boost for Australia's global image."

This will be an exciting challenge for the successful candidate in the tender process.

Blackmores choose Ogilvy

The Clinic has helped iconic Australian health care company, Blackmore's, complete a thorough review of its future marketing communications needs, leading to the appointment of Singleton Ogilvy & Mather as it's new agency. Sue Moore (Director Products, Development and Innovation) paid The Clinic a nice compliment "Colin, I can't thank you enough for your help. You've been fantastic to work with and given great advice..... thank you for everything."

Horticulture Australia picks Ikon

Colin managed a media agency review for Horticulture Australia Limited which led to the appointment of Ikon Communications. David Chenu, Marketing Director, says "Ikon have been very professional - terrific detail, smart insights, well presented, great strategy & good collaboration. I'm a very happy client."


Publications

PITCHING: How to avoid the pitfalls of agency pitches

PITCHING: How to avoid the pitfalls of agency pitches
Australian Marketing Institute, Marketing UPDATE News. June 2009

Changing advertising agencies can be a fascinating and rewarding experience -- for you and your business. But, like adventure holidays, if you don't prepare, you can wish you had never started out.
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How to improve your agency's strike rate

The Clinic launches MiniPitch
B&T 21 May 2009

The Clinic has launched MiniPitch - a service to help small clients and clients with project budgets up to $500k find the most appropriate agency partners.
Download PDF 124KB

Paying to win
AdNews 17 Nov 2006

Colin Wilson-Brown explores the treacherous issue of agency payment and looks at a few alternative methods....
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How to improve your agency's strike rate

How to improve your agency's strike rate
AdNews 20 October 2006

In his previous article "Pitching: a fool's paradise?" (see below), Colin Wilson-Brown now takes the agency's perspective.
Download PDF 35KB

Pitching: a fool's paradise?

Pitching: a fool's paradise?
AdNews 22 September 2006

In the first of two articles, Colin Wilson-Brown explores the pitfalls of agency reviews from the client's perspective.
Download PDF 35KB

Re-inventing the pitch

Re-inventing the pitch
AdNews 24 September 2004

The pitch process needs some serious reform in Australia, both from clients and agencies, argues Colin Wilson-Brown.
Download PDF 385KB



"Colin's knowledge of the advertising industry, advice on process, handling of key meetings and issues, and above all his approachable and consultative personal style, added incredible value to the pitch.
His approach made the pitch both stretching and enjoyable, and has given us strong confidence that Dairy Farmers has made the right choice in agency partners."

Peter Torrington
General Manager Marketing
Dairy Farmers