Latest News
DDB scores GWF hatrick
Colin advised George Weston Foods on the trans-Tasman appointment of DDB... more
BankWest appoints Host and The Glue Society
Colin worked with BankWest's Retail Division to appoint a new agency to... more
The Clinic builds a new advertising management model for Stockland
Stockland is a Top 30 ASX company with a great record in managing its property assets... more
Publications
Paying to win
AdNews 17 Nov 2006
Colin Wilson-Brown explores the treacherous issue of agency payment and looks at a few alternative methods....
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How to improve your agency's strike rate
AdNews 20 October 2006
In his previous article "Pitching: a fool's paradise?" (see below), Colin Wilson-Brown now takes the agency's perspective.
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Pitching: a fool's paradise?
AdNews 22 September 2006
In the first of two articles, Colin Wilson-Brown explores the pitfalls of agency reviews from the client's perspective.
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Re-inventing the pitch
AdNews 24 September 2004
The pitch process needs some serious reform in australia, both from clients and agencies, argues Colin Wilson-Brown.
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GLOBAL TRENDS AdForum 2004
AdNews 28 January 2004
Visiting madison avenue last year, Colin Wilson-Brown attended the 3rd AdForum world summit and came home with some stark lessons for the industry.
Madison Avenue is the birthplace of the craft of advertising, and of advertising agencies. It is the home of legends like David Ogilvy and Bill Bernbach.
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"In March 2005, the Commonwealth Bank of Australia appointed Colin Wilson-Brown, Principal of The Clinic, to advise on a review of the Bank's future brand strategy and creative requirements.
Colin brought a unique approach to the project by developing a pitch methodology (Future Retrospective) specifically for the Bank's needs. Colin was also involved in identification of prospective agencies, devising the review methodology and timetable, advising the Bank on remuneration and other contractual matters, and he was our primary point of contact with the agencies through the review process.
Colin made an invaluable contribution to the review which he helped run to best practice standards."
Poppy Liatis,
Executive Manager, Brand Strategy
Commonwealth Bank of Australia