Latest News
DDB scores GWF hatrick
Colin advised George Weston Foods on the trans-Tasman appointment of DDB to handle Tip Top, Golden and Noble Rise.
Bronwyn Heys, marketing director of GWF Baking, said DDB was appointed "because of their creative and holistic business approach, which looks set to take our products to new heights".
"The partnership is designed to ensure that brands such as Tip Top remain trusted, renowned household names for years to come," she said.
NEWS
PUBLICATIONS
- PITCHING: How to avoid the pitfalls of agency pitches
AMI June 2009 - The Clinic launches MiniPitch
B&T 21 May 2009 - Paying to win
AdNews 17 Nov 2006 - How to improve your agency's strike rate
AdNews 20 October 2006 - Pitching: a fool's paradise?
AdNews 22 September 2006
"We are delighted to have appointed The Works as our advertising agency for the 2006 Australian International Motor Show. We found them thanks to Colin's ability to match our needs with his up- to- date knowledge of the advertising industry"
Peter Sturrock,
Chief Executive
Federal Chamber of Automotive Industries