Latest News
DDB scores GWF hatrick
Colin advised George Weston Foods on the trans-Tasman appointment of DDB to handle Tip Top, Golden and Noble Rise.
Bronwyn Heys, marketing director of GWF Baking, said DDB was appointed "because of their creative and holistic business approach, which looks set to take our products to new heights".
"The partnership is designed to ensure that brands such as Tip Top remain trusted, renowned household names for years to come," she said.
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"In March 2005, the Commonwealth Bank of Australia appointed Colin Wilson-Brown, Principal of The Clinic, to advise on a review of the Bank's future brand strategy and creative requirements.
Colin brought a unique approach to the project by developing a pitch methodology (Future Retrospective) specifically for the Bank's needs. Colin was also involved in identification of prospective agencies, devising the review methodology and timetable, advising the Bank on remuneration and other contractual matters, and he was our primary point of contact with the agencies through the review process.
Colin made an invaluable contribution to the review which he helped run to best practice standards."
Poppy Liatis,
Executive Manager, Brand Strategy
Commonwealth Bank of Australia