What we do
Our Ten Golden Rules

Before you pitch, these are our ten golden rules:

  1. Don't go to pitch unless you have to
  2. If you have to go to pitch, take independent advice
  3. Only ask the incumbent to join in if they�ve a serious chance of winning
  4. Be fair to all � but be especially fair to the incumbent
  5. Spend as long as it takes on getting the criteria right - be true to your own agenda, and don't let it change during the process
  6. Deliver a terrific brief - be very clear about eg: are you looking for a short term fix or a long term marriage? And stick to it
  7. Define the process and ensure it's tailored to you � off the shelf solutions tend not to work
  8. Work to a realistic timetable and stick to it
  9. Don't change the judging team during the process
  10. It's never too early to talk about money, and if you leave it to after the whole pitch process you�ve left it too late

"Colin has worked with me on two agency reviews (Australian Financial Review and Unicef Australia). His knowledge of the Australian advertising industry was invaluable as was his wise and strategic approach to both reviews. He also brought a level of autonomy and independence which contributed enormously."

Carolyn Hardy
Chief Executive Officer
Unicef Australia
(formerly Marketing Manager, the Australian Financial Review)